I’m always up for trying new makeup brands. So when I heard that Wet and Wild makeup was coming to the UK finally, I had to give a couple of products a try. Obviously, I’d never tried the brand out before as I’ve never been to the US, but I’ve heard so many fantastic things. From Youtubers to blog posts, there are more positives than negatives. So curiosity got the better of me and I picked up 8 different products from Beauty Bay. I went in with an open mind and found some crackers!
A long one, as I had 8 products to review here! So grab a cuppa and read through some Wet and Wild makeup and hopefully you find something you want to try too.
Wet and Wild Makeup | First Impressions
After hearing so many people rave about this foundation I had to try it out. Even though most reviews I’ve read on this are from people with combination or oily skin, I needed to know if it worked for dry skin. The first thing I noticed when I screwed off the lid was the smell. It has a strong scent of paint or paint stripper and it can be quite off-putting. But don’t be, because it doesn’t linger on the face. Once you have blended it out the smell kind of just disappears. The applicator is a spatula, which I suppose is better than nothing. But I had to dip in at least 3 times to get enough foundation on the face.
Now I got the shade Soft Ivory which was the lightest shade available on Beauty Bay. It was a pretty decent match to my skin tone, a little bit too dark but nothing too drastic. The foundation itself blends out nicely on the face and doesn’t leave it looking cakey. The coverage I would say it more medium, with the opportunity to build it up in areas you need. Once it’s dried down it leaves a nice soft matte finish. It left my skin feeling slightly dry, but not uncomfortable. The only line it settled into on application was the scar I have between my eyebrows but that usually happens with all foundations, unfortunately.
I really like this foundation but don’t think I could wear it every day. Just due to the slightly uncomfortable feeling on my dry face. I would recommend this for people with combination skin though as it left my face looking flawless. Such a lovely foundation at such an affordable price!
Even though I bought this I never tried it. Purely because this was the lightest shade available from Beauty Bay and it was orange. As you can see from the swatch its darker than the actual foundation. So until I manage to find another shade that’s lighter available in the UK, I can’t use it. Just thought I’d feature it though as I bought it in my Wet and Wild makeup haul and you can get a rough idea of the shade. The shade is Light Ivory.
Again another product that’s highly recommended by so many people. It even has 5-star reviews on the website so had to give it a try. I picked up the palette called Dulce De Leche which I’m assuming is designed for people with lighter skin tones. It has 2 pans in the palette; on the left is a peach highlighter shade whilst on the right is a soft brown contour shade. Now I haven’t used the highlighter shade so I’ll just be talking about the contour shade.
First impressions on this are do not go in with a heavy hand. I stupidly did and its super pigmented. You literally need the tiniest amount to blend out. There is also a little bit of fallout when your brush hits the pan though so be careful with that as well. Apart from those 2 flaws, I’m really liking this contour palette. Its a little bit on the orange side but cool toned to give that shadow effect. So it can be used as a cool toned bronzer or as a contour on the cheeks. It blends out effortlessly, I can understand why so many people swear by this contour palette.
Out of every makeup product type out there on the market, highlighters are possibly my favourite. I just love them and if I could be dipped in it, I would. So, of course, I had to pick up a new highlighter in my haul. I picked up the shade Blossom Glow as it was the lightest of the 2 available.
This highlighter has a sort of iridescent shift to it. In my opinion, it’s not a blinding highlighter which I’m currently digging. It gives your skin just that perfect glow, sort of like a wet look in a way. If you do want to intensify the glow though it can be layered up. It’s not completely powdery as well, it doesn’t give your cheeks a chalky type of look. The shade Blossom Glow is perfect for my pale skin tone. Such a budget-friendly highlighter and a perfect addition to anyone’s collection.
Not that I needed another eyeshadow palette in my collection, but for £3.75 you can’t go wrong. I picked up the palette called Nude Awakening as it has those perfect nude tones to create a natural eye look. There were 3 palettes to choose from and I had a hard time deciding between this one and Rose in the Air. But in the end, this one won. You get 10 shades in the palette, with 2 big pans at the top and bottom specifically designed to be transition shades. Together you get 5 shimmers and 5 matte shades.
I’m actually really impressed with this eyeshadow palette! For such an affordable price you simply cannot go wrong. Yes the mattes are slightly chalky and when you swatch them they look patchy, but when it comes to blending them on the eyelids they blend like a dream. I had no issues in the slightest. The shimmers give you that subtle pop of colour on the lid. If you want to intensify the shimmer though then just use a little bit of setting spray before picking up the product on a brush. After using this I’m definitely going to pick up Rose in the Air when I next do a Beauty Bay haul.
I’m a huge mascara fan. Even though I have my favourites I’m always up for trying more. Wet and Wild had a small choice of mascaras available but this one drew me in the most. Firstly for the bright green packaging, but also the words ‘mega protein‘. I was intrigued to see what this does. Its enriched with Acai Oil and D-Panthenol which is supposed to help make the lashes longer and thicker, this is what I love!
I’ll be honest, I’m not a fan. It left my lashes looking clumpy and flat with no curl … and I have naturally curly lashes! I’m absolutely gutted as I hoped this would perform miracles but I was left disappointed. After I applied this I had to go in with another mascara just to declump the lashes and bring some sort of curl to them. Could word as a base mascara, but I don’t advise layering mascaras as it can make it worse. Not one I would reach for again.
Even though brows are something I have a love/hate relationship with, I thought I would pick up this brow pencil anyway. I picked up the shade Taupe, even though this shade is designed for people with blonde hair I don’t like super dark eyebrows. Think this is due to how pale I am. It’s double-ended, with a pencil on one side and a spoolie on the other.
It has a very similar pencil to the Benefit Goof Proof brow pencil which I’m in love with so knew I’d like this. It has a creamy texture so easy to work it. It’s not as pigmented so does take some time to get a decent brow colour, so if you don’t mind this then its a winner. I spend way too long on brows anyways as they are not my speciality. The spoolie on the other side isn’t scratchy and perfect to brush through those tiny hairs. I’d definitely reach for it again, as its super handy being double ended.
My favourite types of lipstick are liquid lipsticks. Purely because I love the staying power and the fact that I’m a messy eater. So if I go for satin lipstick or just bullets one, I get it all over my face. Even though I wanted to order all the shades, I opted for Rebel Rose, a gorgeous soft rose pink. I have heard that these are a dupe for the velour liquid lipsticks from Jeffree Star so I had to give them a try. If you’re not already aware, Jeffree Star lippies are pretty much my go to, I absolutely love them. But they can become quite pricey so it’s always handy to find a dupe!
I love the formula of this, it feels comfortable on the lips when it dries down and super pigmented. You do need 2 layers though as it has quite a thin consistency. I would say they are a pretty good dupe, very similar formulas. The only issue I have is the staying power. Whilst it stayed put for around 2 hours without eating or drinking anything, as soon as some beans on toast hit my mouth it faded away in the centre. However, I reapplied some and it layered up nicely without any bunching. Decent in my opinion especially from the price point.
Some things have been a huge hit for me while others are a miss. I’m so glad Wet and Wild makeup has hit the UK and I definitely want to explore some other beauty items from the brand.
Shop The Post